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It was remarkable, given that inflation was elevated and interest rates were at their highest in two decades. “With the job market and economy holding strong, consumers could continue spending on these tours – and there’s certainly still demand,” Liz Anderson, a content strategist at jobs site Appcast, said in a statement to CNN. Beyoncé released “Cowboy Carter” on March 29, her eighth studio album featuring 27 tracks rooted in country music. Swift released her eleventh studio album, “The Tortured Poets Department,” Friday, and it soared past Beyoncé’s streaming record in just a few hours, becoming Spotify’s most streamed album in a single day of 2024. Swift’s latest set of music was released a “double album,” consisting of 15 extra tracks.
Persons: Washington CNN — Taylor Swift, Swift, Olivia Rodrigo, Bad, there’s, Liz Anderson, , Taylor Swift, Beyoncé, , Bruce Springsteen, Coldplay, Carter ”, hasn’t, Pawan Joshi, “ We’re, , Jeanelle Johnson Organizations: Washington CNN, Coachella Valley Music and Arts, Billboard, Federal, CNN, Poets Department, International Monetary Fund, PricewaterhouseCoopers Locations: Coachella, States
London's O2 Arena is one of the world's busiest and sold a record 2.5 million tickets last year. The venue is managed by Steve Sayer, a music fan who previously worked for Manchester City. The O2 Arena presents comedy, boxing, UFC, esports and even monster trucks as well as music. AdvertisementIt may not be the world's most famous, but London's O2 Arena is now one of the busiest. Elton John on his "Farewell Yellow Brick Road" Tour at the O2 Arena in April 2023.
Persons: Steve Sayer, , Tom Jones, James Bond, Jason Derulo, Luke Dyson Sayer, Ateez, Olivia Rodrigo, Noah Kahan, Prince, Sayer, Elton John, Monty Python, Adele, Simone Joyner, they're, Philip Anschutz, Dua Lipa, Karwai Tang, Joseph Okpako, there'd, that's, Madonna, Kevin Mazur AEG, It's, Liam Gallagher, Girls, Billy Joel's Organizations: London's O2, Manchester City, O2 Arena, UFC, Service, O2, AEG, London, AEG Europe, Billboard, The O2, WWE, Gorillaz, National Health Service, Qatar Airways, Madison Locations: Manchester, Paris, Berlin, Hamburg, Dua, London, New, COVID
CNN —Friday’s midnight release of “The Tortured Poets Department,” Taylor Swift’s 11th album, means that yet another era has begun — and a record-breaking one at that. I am one of them, and the anticipation — along with the revelry — has been an extended family affair. Swifties dug into Taylor math, which often revolves around the number 13, the date of her December birthday. Check out the erratic capitalization of track 24, “Thank you Aimee” if you doubt that Swift is masterminding it all. Maybe wherever they land, there is a seminar on Taylor Swift.
Persons: Amy Bass, Read, CNN —, ” Taylor, Swifties, Travis Kelce, Rodney Bedsole, Hannah, Sarah, Maggie, Def Leppard, Harry Styles, Olivia Rodrigo, SZA, , Swift, , , Lin, Manuel Miranda’s Alexander Hamilton, Joe Alwyn, Swift’s, Alwyn, Blake Lively, Ryan Reynolds, John ”, Jake Gyllenhaal, Aaron Dessner, Gyllenhaal, Jack Antonoff, Diana, they’re, Dylan Thomas, Matty Healy, TTPD ”, Alwyn —, Aimee ”, ” Swift, Taylor Swift Organizations: Manhattanville University, CNN, Poets Department, Kansas City Chiefs, Taylor, Gillette, Def, Department, Machine, nab, Spotify Locations: New York, , Vancouver, , British, Great Britain, Lexington, Concord, London, Harvard’s Taylor, Los Angeles, New
Within days, millions of TikTok videos using music from Universal artists went mute, and since then guessing which side would blink first has become a media-business parlor game. Backing this up, one study found that TikTok users reported experiencing higher levels of flow than Instagram users. Corey Basch, who analyzed 100 popular TikTok videos with the hashtag mentalhealth for a 2022 study, emerged concerned about the looping effect of the algorithm. Cerave Sales increased by more than 60 percent in 2020 after skin care became a lockdown pastime and TikTok users discovered the drugstore mainstay. Cat Crack Catnip It briefly sold out in 2021 after TikTok users posted videos of their cats going crazy for it.
Persons: randos, TikTok, you’ve, Sydney Sweeney, Glen Powell, , “ Wonka, Barbie, “ Oppenheimer, , goofing, cavorting, Sue Fleishman, Z’s Walter Cronkite, Spehar, Donald J, Trump, he’s, Caitlin Clark’s, Joe Biden, Justin Bieber, Abbie Richards, Richards, Britney Spears, Taylor Swift, Olivia Rodrigo, Lil Nas X, Fleetwood Mac, Rodrigo, Billie Eilish, Drake, Swift, ByteDance, can’t, Mark Warner, hasn’t, Al, ear on, Li Organizations: Fleetwood Mac, Facebook, Sony, Universal, Warner Bros, White, Pew Research Center, YouTube, The New York Times, Kansas City Chiefs, Media, Colgate, Universal Music Group, ByteDance, Intelligence Committee, e Locations: United States, Beijing, Biden’s, TikTok, Singapore, View, Calif, China, American
Gen X musicians often inspire Rodrigo's music. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Rodrigo has long paid dues to her Gen X predecessors, calling them a huge inspiration to her music. On her most recent album, "GUTS," the singer told Rolling Stone that she tapped into tunes from the all-woman ensemble Babes in Toyland to help craft "All-American Bitch" — a song questioning misogynistic expectations. It's clear that she's gaining some street cred among Gen X: Of course, she is buddies with Stefani.
Persons: Olivia Rodrigo, Gwen Stefani, Rodrigo, Stefani, Gen, , It's, Willow, Jada Pinkett, Smith, Alanis Morissette's, Rodrigo's, Fiona Apple, Rolling Stone, Billie Joe Armstrong, Jack White, White, She's Organizations: Service, Nylon Magazine Locations: Coachella
Voices of a generationWatch more from the Coachella Stage all weekend on the @Youtube livestream at https://t.co/369m1pWQBo pic.twitter.com/CHCyTBKcuX — Coachella (@coachella) April 13, 2024Will Smith performed 'Men in Black' during J. Balvin's set, wearing a very appropriate suit. Olivia Rodrigo performed with No Doubt. Gwen Stefani of No Doubt and Olivia Rodrigo perform at the Coachella Stage during the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 13, 2024 in Indio, California. AdvertisementKesha also joined Rapp during her setReneé Rapp and Kesha perform onstage together. Peso Pluma Brings Out Becky G to Perform "Chanel" at Coachella 🖤 • @iambeckyg pic.twitter.com/niypTDldVK — ERIKA ❤️‍🔥 (@beckygchanel_) April 14, 2024Paris Hilton played games with Vampire WeekendParis Hilton at Neon Carnival during Coachella.
Persons: , Lana Del Rey, Sabrina Carpenter, Barry Keoghan, Megan Fox, Taylor Swift, Travis Kelce, Jeff Bezos, Del Rey, Lauren Sánchez, Billie Eilish, Shakira, Lana Del Rey's, Christina House, 369m1pWQBo, Will Smith, Balvin's, Arturo Holmes, Olivia Rodrigo, Gwen Stefani, John Shearer, Rodrigo, Bizarrap, Valerie Macon, Childish Gambino, Charlie Wilson, Tyler, Gambino, Donald Glover, Igor, Reneé Rapp, Leisha Hailey, Jennifer Beals, Katherine Moennig, Ilene Chaiken, Rapp, Kesha, Emma McIntyre, ToK, l1TbBn9Mnq — Courtney Howard, Becky G, Chanel, Becky, RIKA ❤ ️‍🔥 ( Organizations: Service, Colorado, Business, Machine, Guardian, Los Angeles Times, Del, Coachella, Valley Music, Arts Festival, Empire Polo Club, Vogue, Bizarrap, WHO Locations: Coachella, Black, Indio , California, AFP, LA
CNN —No Doubt performed their long-awaited reunion set at the Coachella music festival this weekend, bridging the gap between their ’90s roots and the festival’s young audience with help from Olivia Rodrigo. Saturday’s No Doubt performance marks the first time in roughly a decade that Stefani, Kanal, Dumont and Young played live together. 1 on the Billboard 200 chart at the time and spawned many hit songs, some of which they performed on the Coachella stage. In 2004, Stefani released her first solo album “Love. No Doubt is set to return to the Coachella stage once more during the festival’s second weekend.
Persons: Olivia Rodrigo, Gwen Stefani, Tony Kanal, Tom Dumont, Adrian Young, , Rodrigo, Stefani, Kanal, Young Organizations: CNN, Coachella, Dumont
Sabrina Carpenter just dropped "Espresso," which is already topping the charts. With her new song "Espresso," the pop star may have just dropped this year's summertime hit. Cyrus' 2023 single "Flowers" breathed new life into her career after a rocky public personaMiley Cyrus performs at the 2024 Grammys. Like Carpenter, Cyrus was a Disney child star who amassed international fame with "Hannah Montana." So with "Espresso," Carpenter has a chance to catapult herself onto the big stage and secure her place as a bonafide star.
Persons: Sabrina Carpenter, , Taylor, Barry Keoghan, She's, Carpenter, Theo Wargo, Sabrina Carpenter's, Morgan Wallen's, Harry Styles, Olivia Rodrigo, Miley Cyrus, SZA, Cyrus, Amy Sussman, cushioned Cyrus, Forbes, Vijat, Hannah Montana, Pharrell Williams, Cowboy Carter, Armando L, Sanchez, Bill, Timothy Norris, J, Cole, Nicki Minaj Organizations: Service, Coachella, Spotify's, Spotify, Apple, NBC, Getty, Chicago Tribune, Tribune, Billboard, iHeart Locations: Disney
Swift recently brought her music back to the platform after UMG pulled it in January due to an ongoing fight between the music publisher UMG and TikTok. This story is available exclusively to Business Insider subscribers. According to a report from The Wall Street Journal, Swift was initially on board with UMG's move. "Universal can't claim they're winning a fight Taylor doesn't want a part of," Bill Werde, the director of Syracuse University's music business program, told the Journal. UMG, TikTok, and a representative for Swift didn't respond to requests for comment from Business Insider sent outside regular business hours.
Persons: , Taylor, Universal Music Group's, Swift, UMG, TikTok, Drake, Olivia Rodrigo, Beyoncé, UMG's, Swift's, they're, Taylor doesn't, Bill Werde Organizations: Service, Universal Music, Wall Street Journal, Business, Wall Street, Poet's Department, Syracuse, Business Insider
Taylor Swift is back on TikTok despite a feud between the app and her label Universal Music Group. Swift's reemergence shows that even the world's biggest stars need TikTok to promote their work. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . UMG artists can still post videos on TikTok, but they can't use their own tracks, making it harder to push a new album. Related storiesSwift's return to TikTok shows that even the industry's biggest stars still need to use the app to help a new album take off.
Persons: Taylor Swift, Swift's, , Drake, Olivia Rodrigo, Taylor, she's, Swift, TikTok, Chauncey Hollis Jr Organizations: Universal Music Group, Service, Universal, Poets Department, Business, Spotify, AMC, Bloomberg Locations: TikTok, Hollywood, Singapore, Australia
I wasn't able to get tickets for Olivia Rodrigo's Guts World Tour at first. I didn't want my daughter to miss out on the show, so I bought resale tickets for $1,200. AdvertisementWhen Olivia Rodrigo announced her Guts World Tour in support of her sophomore album, my body tensed. My daughter, 13, loves Rodrigo almost as much as she loves Taylor Swift. Having tried, and failed, to get tickets through Ticketmaster for Swift's Eras Tour, I swore to do better.
Persons: Olivia Rodrigo's, , Olivia Rodrigo, Rodrigo, Taylor Swift Organizations: Service, Ticketmaster, Business
Read previewAt the talent agency WME, top agents work to nurture the careers of A-list stars like Selena Gomez and Ryan Coogler. AdvertisementTrainees learn from WME clients like Rachel Maddow. At the end of each year, there's a fireside chat with Mark Shapiro, president and COO of WME parent Endeavor and TKO, who's been joined by WME clients Rachel Maddow and Robin Roberts. AdvertisementThe program helped lead to a TV show dealTrainees presented a business plan for WME client Christina "Tinx" Najjar. (The trainee program is separate from WME's highly competitive mailroom program that trains recent college grads to become agent assistants.)
Persons: , Selena Gomez, Ryan Coogler, Marc Korman, Rachel Maddow, Nathan Congleton, Mike Simpson, Quentin Tarantino, there's, Mark Shapiro, who's, Robin Roberts, Justin Timberlake, Korman, Christina, Tinx, Dia Dipasupil, William Morris, Anna DeRoy, Talitha Garrett, WME's, Garrett, DeRoy, WME, It's, Ari, Ari Emanuel, COVID, they'll, Nat Wyatt, Maddow, Sunny Hostin, Wyatt, they're, Olivia Rodrigo Organizations: Service, Business, Getty, Endeavor, HBO Locations: NBCU, Silicon, Nashville
Brands like Chipotle frequently give celebrities and other influential figures passes for free food, hoping they'll post about it and promote the brand to their millions of followers. McDonald'sMcDonald's has reportedly issued free food cards at the franchisee and corporate level. AdvertisementBerkshire Hathaway CEO Warren Buffett has said he has a McDonald's card good for free food in his hometown of Omaha, Nebraska. AdvertisementBill Gates' McDonald's Gold Card reportedly entitles him to free food for life at any location. Burger KingBurger King started giving celebrities cards for a lifetime of free food in 2006 and had given out around a dozen by 2008, according to Ad Age.
Persons: , Olivia Rodrigo, Chipotle, Here's, McDonald's McDonald's, Berkshire Hathaway, Warren Buffett, Buffett, Rob Lowe, Lowe, David Peterson, McDonald's, Sen, Mitt Romney, Romney, George Romney, Ray Kroc, Bill Gates, Stephanie Perdue, Perdue, Chris Nikic, Roy Murray, Tony Hawk, Big Sean, Addison Rae, Abby Wambach, Candice Beck, Ozzy Osbourne, Burger, Burger King Burger King, Jennifer Hudson, Hugh Laurie, didn't, George Lucas, Robert Downey Jr, Jay Leno, Burger King, Ed Sheeran, Jack Whitehall, Nando's, Dunkin, Novak, DunKing Ben Affleck, that's Organizations: Service, Business, Berkshire, Wall Street, Brand, Burger King, Ad, BK Locations: Omaha , Nebraska, Santa Barbara, Goleta , California, Santa, Chipotle, Burger
Read previewThe remainder of Olivia Rodrigo's Guts tour will no longer feature reproductive rights groups handing out free emergency contraceptives, lube, and condoms following the widespread media attention brought on by her recent Missouri show, according to reports. Multiple representatives of other rights groups also confirmed the news to Jezebel. Kevin Mazur/Getty ImagesRobin Frisella, Missouri Abortion Fund's Community Engagement Director, told the publication: "While we are disappointed to learn that other abortion funds will not get the same opportunity to do the same, we are encouraged by the overwhelmingly positive response." Advertisement"We can't speak to why this decision was made, but we hope this conversation highlights the work being done by abortion funds every day in states across the country. A portion of Rodrigo's tour ticket sales will go to abortion funds across the US through the singer's Fund 4 Good initiative, which she launched in collaboration with the tour and advocates for reproductive healthcare freedom.
Persons: , Olivia Rodrigo's Guts, Louis, Jade Hurley, Rodrigo, Spaeth, Stone, Olivia Rodrigo, Kevin Mazur, Robin Frisella, Bill Eigel, Eigel —, Lily Allen's, Roe, Wade Organizations: Service, National Network of Abortion, Business, Missouri Abortion, DC Abortion, Abortion, Missouri Abortion Fund, Arena, singer's Locations: Missouri, Minnesota, Palm Springs , California, Robin Frisella , Missouri, Glastonbury, England
AdvertisementOlivia Rodrigo handed out free morning-after pills at her St. Louis GUTS world tour stop in Missouri on Tuesday, according to reports. The Hollywood Reporter said that the Grammy-award-winning pop star passed out free Plan B pills from Julie, as well as condoms and stickers from the Missouri Abortion Fund. The Missouri Abortion Fund shared a photo on X of the Julie pills that were being distributed. "We're thankful for artists like Olivia Rodrigo and initiatives like the Missouri Abortion Fund who share our mission," they added. Rodrigo is partnering with the National Network of Abortion Funds throughout the tour, according to the fund's page on the Entertainment Industry Foundation.
Persons: Olivia Rodrigo, Louis, , Julie, Rd7fc0b1xG —, Roe, Wade, Rodrigo, Lily Allen's Organizations: Service, Hollywood Reporter, Missouri Abortion, Missouri Abortion Fund, Rd7fc0b1xG — Missouri Abortion, Guardian, Glastonbury, National Network of Abortion, Entertainment Industry Foundation, New York Times Locations: Missouri, Rd7fc0b1xG — Missouri, Wade , Missouri
Bananarama members say they haven't heard Taylor Swift's "Cruel Summer." "I would have preferred her recording mine, because then I could have made some of her money," Keren Woodward told Billboard. AdvertisementBananarama — who has a song called "Cruel Summer" — says they haven't heard Taylor Swift's hit of the same name. AdvertisementSwift's "Cruel Summer" hit the top of Billboard's Hot 100 chart in October 2023, four years after it was released. "Deja Vu," a song off Rodrigo's debut album "Sour" was embroiled in a copyright controversy after fans noted the similarities between the song and Swift's "Cruel Summer."
Persons: Taylor, Keren Woodward, , Bananarama —, haven't, Taylor Swift's, Sara Dallin, Dallin, hasn't, Woodward, I've, Swift, It's, Olivia Rodrigo, Rodrigo, Swift —, Jack Antonoff, Anne Clark, Vincent —, Clark, Nigro Organizations: Billboard, Service, British Locations: Irish
Advertisement"I always remember early label conversations when we'd run TikTok campaigns," Ramzi Najdawi, cofounder at the music-marketing firm ATG, told BI. In 2024, most artists now need to get directly involved in creating social content in some form, said 10 music marketers who spoke to BI about their strategies. AdvertisementTo make influencer campaigns work better, music marketers ask artists to post original content first, creating organic interest in a song that creators can then push forward with additional videos. "Influencer campaigns don't really work in the way that people think they do," Prophet Media's founder Steph Rinzler told BI. Many marketers are now seeking out an artist's fans, rather than random influencers, to make videos for song campaigns.
Persons: , TikTok, Taylor Upsahl, wasn't, influencers, we'd, Ramzi Najdawi, doesn't, it's, Ed Winters Ronaldson, Najdawi, scrappy, Cynthia Parkhurst, Jonas, Parkhurst, Matine Kazemi, Lawrence, Prophet Media's, Steph Rinzler, Omid Noori, Taylor Swift, Olivia Rodrigo, Simon Friend, Sean Kane, Kane Organizations: Service, Business, BI, Universal Music, Creative, YouTube, Prophet Media
Brit Awards 2024: See who won
  + stars: | 2024-03-01 | by ( Dan Heching | ) edition.cnn.com   time to read: +4 min
English singer-songwriter RAYE leads the contenders and has the most nominations ever at the Brits, with seven. RAYE also already won the songwriter of the year award ahead of the ceremony. In the best new artist category, RAYE is joined by Mahalia, Olivia Dean, PinkPantheress and Yussef Dayes. Frank Hoensch/Redferns/Getty ImagesThe Brit Awards event, taking place at the O2 Arena in London, is being hosted by Maya Jama, Roman Kemp and Clara Amfo. Announced performers set to take the stage include Dua Lipa, Kylie Minogue, RAYE, Tate McRae, Jungle and more.
Persons: RAYE, Blues ”, Arlo Parks, Jessie Ware, Little Simz, Olivia Dean, PinkPantheress, Dayes, Rachel Agatha Keen, Frank Hoensch, Maya Jama, Roman Kemp, Clara Amfo, Kylie Minogue, Tate McRae, Minogue, Calvin Harris, Ellie Goulding, , ” Cassio, Raye, Central, Ed Sheeran, Hus, Drake, Kenya Grace, ” Lewis Capaldi, ” RAYE, Rudimental, Charlotte Plank, Debbie, Ella Henderson, Goddard, Darren ” J Hus, Mahalia Olivia Dean PinkPantheress RAYE, Yussef Dayes, Damien Meyer, J Hus Jessie Ware Little, Olivia Dean RAYE, Helle Arensbak, Ritzau Scanpix, Barry Can’t, Becky Hill Calvin Harris, Fred, Romy R, Cleo Sol Jorja Smith Mahalia RAYE, Calvin Harris Charli, Olivia Dean RAYE Hip, Cee Dave J Hus, Simz Calvin Harris, David Becker, Caroline Polachek CMAT Kylie Minogue Lana Del Rey Miley Cyrus Olivia Rodrigo SZA, Taylor Swift, Billie Eilish, ” David Kushner, ” Meghan Trainor, Miley Cyrus, Noah Kahan, Oliver Tree, Robin Schulz, Olivia Rodrigo, Peggy Gou, Bill ” Tate McCrae, Baser Sekou Organizations: CNN, Blues, Dua, Mahalia, O2, “ Prada, , Getty, Arlo, Cee, Olivia Dean RAYE Group, Young, International Group, Foo, Pop Locations: United Kingdom, London, Dua Lipa, Dua, Kenya, France, Cee Dua, Aarhus, Denmark, AFP
Olivia Rodrigo shot to pop stardom pretty much overnight: Her first single, “Drivers License,” rocketed to No. 1 in January 2021 while most of the world was still in coronavirus lockdown, making her the youngest artist to debut atop Billboard’s Hot 100 chart. In April of the following year, she finally brought her songs to life onstage with her punky Sour Tour, which played theaters, though she could have easily sold out arenas. Now she has done just that: Her tour supporting her second album, the cathartic, rock-oriented LP “Guts,” kicked off last Friday night at Acrisure Arena in Palm Desert, Calif., with a performance “advertising the power of girlhood,” The Times pop music critic Jon Caramanica wrote in his review. The venue, and its parking lot, was filled with young women ready to receive the message.
Persons: Olivia Rodrigo, rocketed, , Jon Caramanica Organizations: Acrisure Locations: Palm Desert, Calif
On Friday, just outside Palm Springs, Calif., you might have thought a strange mirage had appeared: One or two zillion tweens descended upon an arena, all wearing platform Doc Martens. Had some official communiqué been issued, at a frequency undetectable to those older than 25? Had everyone been subconsciously nudged to pair boots with fishnets and leg warmers? No one seemed to care that it was hot out. What did matter was that the boots, punky symbols of past musical rebellions, were central to the unofficial-but-conspicuously-official uniform of Olivia Rodrigo’s Guts World Tour, which began that night.
Persons: tweens, Doc Martens, communiqué, Olivia Rodrigo’s Locations: Palm Springs, Calif
As a pop star, Olivia Rodrigo wields a rather unusual arsenal of weapons. In just three years, she has achieved something approaching stratospheric fame — a four-times platinum debut album and a Grammy for best new artist — while somehow remaining an underdog. It’s in plenty of other places, too, giving her anguished entreaties an extra splash of zest. On Friday night at Acrisure Arena in Palm Desert, Calif., during the opening performance of the Guts World Tour, Rodrigo couldn’t get enough of that word. But mostly she used it casually, in between-song banter, not because she needed to, but because using it felt like getting away with something.
Persons: Olivia Rodrigo, , , Rodrigo couldn’t, connote Organizations: Acrisure Locations: Palm Desert, Calif
Quietly Dressing Hollywood’s Cool Girls
  + stars: | 2024-02-19 | by ( Christopher Barnard | ) www.nytimes.com   time to read: +1 min
On it was the actress Greta Lee, who was trying on a satin gown the same color as the flesh of a banana. “This dress cannot puddle,” Mrs. Goldberg, 40, said, squinting her eyes as she focused on a slight break at the bottom of the custom Loewe piece. (Ms. Lee is an ambassador for the brand.) “What it’s doing right now,” Mrs. Goldberg said of the dress onscreen, “it can’t do that. It has to be perfect.” Nanaz Hatami, a tailor Mrs. Goldberg has worked with for five years, who was with Ms. Lee, sprang into action.
Persons: Danielle Goldberg, Greta Lee, Mrs, Goldberg, Lee, Nanaz, Ayo Edebiri, Olivia Rodrigo Organizations: Globe Locations: New York, Los Angeles
Keida Dervishi, 21, chose to start an embroidery business with her mom instead of going to college. AdvertisementThis as-told-to essay is based on a conversation with Keida Dervishi, the 21-year-old founder of Soulmate Customs. Soulmate Customs made over $1 million in sales in less than a year. I started with an Etsy embroidery shop before founding Soulmate Customs. Keida Dervishi with the Soulmate Customs team.
Persons: Keida Dervishi, , Gjeniu I Vogel, we've, I'd, Olivia Rodrigo's, I've, Keida, Dervishi, TikTok, Kris Jenner, Kenny, Olivia Rodrigo, We're, It's, Instagram Organizations: Service, Customs, Business, YouTube, Soulmate Customs, School Locations: Albania, Europe, Gjeniu, Albanian
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The move was an about-face for the president, whose administration had spent years calling it a national security risk. AdvertisementIt’s been deep in a public spat over music licensing with one of its most important partners, Universal Music Group. Some users have said it’s ruining the app by promoting shopping over the funny skits and dancing videos that first made TikTok popular. For leaders at ByteDance, who often have the final say over product decisions at TikTok, copying ideas from Douyin to TikTok is part of their playbook.
Persons: , TikTok, Joe Biden, Biden, Brandon, TikTok isn’t, it's, Taylor Swift, Olivia Rodrigo, UMG, ” TikTok, it’s, TikTok's, ByteDance, It’s, Meghana, Pissing, ” Michael Huppe, Katie Notopoulos, ” Dhar Organizations: Service, White, Business, Universal Music Group, Music, Black, Facebook, Google, Big Tech, , YouTube, Shopping Network Locations: TikTok, Washington, Meghana Dhar, China, ByteDance
But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.
Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok
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